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Content build-up for Gerard Koolen

Gerard is a dutch HR Guru and the owner of multiple recruitment companies, such as Lugera (The Netherlands, Slovakia, Romania, Ukraine), GiT (Czech Republic, Adecco (Russia, Marocco) and he wanted to grow his online presence and create a personal brand. The solution offered was building high quality content for his blog and SoMe platforms.

To do: 

Post 4-5 times a day on all his social media channels (Facebook, Instagram, Linkedin, Twitter, and WordPress).


Integration of all his accounts on the Hootsuite platform and scheduled all the posts. Some of the posts are created with Gerard and some of them created entirely by me.

Researching and writing blog posts about the recruitment world every day and optimizing them for SEO purposes.

LinkedIn page customisation, transformation from personal account into professional account.


Content build-up

Blog posts

Social Media follow-up

Running campaigns (Facebook Ads)

Project done by Madalina

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